{"id":2760,"date":"2016-03-29T09:59:13","date_gmt":"2016-03-29T07:59:13","guid":{"rendered":"http:\/\/prueba.derechoytecnologia.com\/?p=2760"},"modified":"2016-03-29T09:59:13","modified_gmt":"2016-03-29T07:59:13","slug":"business-intelligence-bufete-abogados","status":"publish","type":"post","link":"https:\/\/derechoytecnologia.com\/business-intelligence-bufete-abogados\/","title":{"rendered":"\u00bfQu\u00e9 aporta el\u00a0Business Intelligence a un\u00a0Bufete de Abogados?"},"content":{"rendered":"

Business Intelligence en despachos de abogados<\/h2>\n

La actividad principal de los despachos o bufetes de abogados\u00a0 se basa en brindar distintos servicios jur\u00eddicos. <\/span>Los clientes se convierten en un activo principal<\/b> para este sector y la gesti\u00f3n de los mismos, es clave para conseguir nuevas oportunidades y mejorar el <\/span>engagement<\/span><\/i> con los ya clientes. Pero no solo eso, sino que adem\u00e1s, hoy en d\u00eda la <\/span>capacidad para tomar decisiones de negocio <\/b>precisas y r\u00e1pidas se ha convertido en una de las claves para que una empresa llegue al <\/span>\u00e9xito<\/b> mediante el Business Intelligence.\u00a0<\/b><\/p>\n

Sin embargo, los <\/span>sistemas de informaci\u00f3n tradicionales<\/b>, presentan una estructura bastante inflexible para la consecuci\u00f3n de los objetivos. Y aunque su dise\u00f1o se adapta con mayor o menor medida para manejar los datos de la empresa, no permite obtener la informaci\u00f3n de los mismos, y mucho menos organizar y estructurar el conocimiento almacenado en el d\u00eda a d\u00eda de las bases de datos<\/strong>.<\/span><\/p>\n

El <\/span>Business Intelligence<\/b>, pone freno a todas esas limitaciones ya que se apoya en un conjunto de herramientas que facilitan la extracci\u00f3n, la depuraci\u00f3n, el<\/span> an\u00e1lisis<\/b> y el <\/span>almacenamiento de los datos <\/b>que la organizaci\u00f3n ha generado, para generar conocimiento y apoyar la toma de decisiones.<\/strong><\/span><\/p>\n

\u00a0<\/strong>Qu\u00e9 es el Business Intelligence y c\u00f3mo podemos aplicar este concepto al derecho<\/span><\/h3>\n

\u00a0<\/strong>\u00bfQu\u00e9 es el Business Intelligence?<\/span><\/h3>\n

Podemos definir, de una forma sencilla, el Business Intelligence como la <\/span>habilidad para transformar los datos en informaci\u00f3n<\/b>, y esa informaci\u00f3n en conocimiento con un valor s\u00f3lido con el fin de optimizar el<\/span> proceso de toma de decisiones<\/b> en los negocios.<\/span><\/p>\n

Llevada esta definici\u00f3n a la pr\u00e1ctica, y asoci\u00e1ndolo con las tecnolog\u00edas de la informaci\u00f3n, el Business Intelligence concentrar\u00eda un<\/span> conjunto de t\u00e9cnicas<\/b>, procesos y aplicaciones que permiten<\/span> reunir, filtrar y transformar los datos,<\/b> informaci\u00f3n desestructurada, que provienen de los sistemas transaccionales en informaci\u00f3n estructurada, en datos con sentido que aportan a la empresa un aprendizaje y un<\/span> conocimiento<\/b> que reporta en la<\/span> toma de decisiones<\/b>, de manera que esta se vuelve m\u00e1s efectiva. <\/span><\/p>\n

Por lo tanto, de estas definiciones, podemos obtener ya una clara conclusi\u00f3n: <\/span>la inteligencia de negocio<\/b> act\u00faa como un factor clave estrat\u00e9gico para una empresa ya que genera una ventaja competitiva,<\/span> que no es m\u00e1s que proporcionar <\/span>informaci\u00f3n privilegiada para responder a los problemas de negocio, proveniente de sus propios datos, <\/b>como:<\/span><\/p>\n

    \n
  • Entrada a <\/span>nuevos mercados promociones<\/b><\/li>\n
  • Ofertas de <\/span>productos<\/b><\/li>\n
  • Eliminaci\u00f3n de islas de informaci\u00f3n<\/b><\/b><\/li>\n
  • Control financiero<\/b><\/li>\n
  • Optimizaci\u00f3n de costes<\/b><\/li>\n
  • Planificaci\u00f3n de la producci\u00f3n<\/b><\/li>\n
  • An\u00e1lisis de perfiles<\/b> de clientes<\/span><\/li>\n
  • Rentabilidad<\/b> de un producto concreto<\/span><\/li>\n<\/ul>\n

    \u00bfY por qu\u00e9 los despachos y bufetes de Abogados necesitan Business Intelligence?<\/h3>\n

    Pues porque hay que saber <\/span>qu\u00e9 tipo de clientes tenemos<\/b>, y para ello es necesario saber la edad, sexo, barrio donde viven, c\u00f3mo nos han conocido, edad, profesi\u00f3n, \u00e1rea por la que vienen al despacho\u00a0 y todos aquellos datos que nos ayuden a conocer a nuestros clientes y <\/span>para saber si esos clientes \u00a0son rentables o no.<\/b><\/p>\n

    Todo esto te ayudar\u00e1 a <\/span>conocer a tus clientes<\/b>, conocer sus<\/span> necesidades<\/b>, saber <\/span>qu\u00e9 les gusta<\/b> que no les gusta, saber por qu\u00e9 <\/span>especialidad<\/b> de <\/span>derecho <\/b>vinieron por primera vez, y qu\u00e9 otros servicios te demandan, pero sobre todo, te ayudar\u00e1 a venderles otros servicios,\u00a0a <\/span>ganar m\u00e1s<\/b>\u00a0a trav\u00e9s de las <\/span>ventas cruzadas<\/b>.<\/span><\/p>\n

    \u00a0\"utilizada
    \n<\/strong><\/p>\n

    Por lo tanto, podemos definir el<\/span> Business Intelligence en un Bufete de Abogados<\/b>, como una <\/span>herramienta<\/b> que permite a los despachos profesionales rentabilizar su <\/span>negocio<\/b> a trav\u00e9s de la recogida de informaci\u00f3n y posterior an\u00e1lisis, que les permite obtener un conocimiento sobre la <\/span>situaci\u00f3n<\/b> y los<\/span> clientes<\/b>, para as\u00ed poder iniciar una<\/span> toma de decisiones m\u00e1s efectiva con respecto a sus negocios.<\/b><\/p>\n

    \u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    La actividad principal de los despachos o bufetes de abogados se basa en brindar distintos servicios jur\u00eddicos. Los clientes se convierten en un activo principal para este sector y la gesti\u00f3n de los mismos, es clave para conseguir nuevas oportunidades y mejorar el engagement con los ya clientes. Pero no solo eso, sino que adem\u00e1s, hoy en d\u00eda la capacidad para tomar decisiones de negocio precisas y r\u00e1pidas se ha convertido en una de las claves para que una empresa llegue al \u00e9xito mediante el Business Intelligence. <\/p>\n","protected":false},"author":1,"featured_media":2776,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,8],"tags":[],"class_list":["post-2760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nuevas-tecnologias","category-tendencias"],"yoast_head":"\nBusiness Intelligence en un despacho de abogados<\/title>\n<meta name=\"description\" content=\"La actividad principal de los despachos o bufetes de abogados se basa en brindar distintos servicios jur\u00eddicos. 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